Keywords
Keywords are specific words and phrases that users enter into search engines to find information on a particular topic. Keywords are crucial because they help search engines understand what a web page is about. Correctly using keywords can improve a website's visibility in search results and ensure that the site ranks higher for relevant searches.
Types of Keywords
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Short-tail keywords: Short, general keywords usually consisting of one or two words, such as "shoes" or "online marketing." These often have high search volume but also high competition.
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Long-tail keywords: More specific phrases consisting of three or more words, such as "buy red running shoes" or "tips for online marketing for small businesses." These have lower search volume but are often less competitive and attract more targeted traffic.
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LSI (Latent Semantic Indexing) keywords: Synonyms and related terms that help search engines better understand the context of your content. For example, for the keyword "car," LSI keywords might include "vehicle," "driving," and "transport."
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Brand keywords: Keywords that include the name of a brand, such as "Nike shoes" or "Apple iPhone."
Using Keywords
Place your primary keywords in crucial parts of your content, such as:
- Meta descriptions (SEO title, text, and image)
- Title and headings (H1, H2, etc.)
- First paragraph
- Naturally throughout the text
- URLs
- Alt texts for images
Tools
Use tools like Google Keyword Planner and AnswerThePublic to research relevant keywords for your niche. Look at search volume, competition, and search intent.